German skin‑care leader Beiersdorf AG (BEI.DE) announced a decline in third‑quarter revenue, driven largely by a slowdown in its flagship NIVEA brand. The company’s sales fell 2.5% year‑on‑year to €2.12 billion, while net profit dropped 8% to €0.71 billion. Despite the weaker performance, Beiersdorf reaffirmed its full‑year outlook for 2024, citing ongoing investments in product innovation and marketing to support long‑term growth. Analysts note that the NIVEA brand, which represents roughly one‑third of the company’s sales, experienced a 4.5% volume decline, reflecting softer demand in key European markets. The firm’s strategy to diversify its portfolio and expand into emerging markets is expected to help offset the temporary slowdown.


Market News · samer saeed · October 27, 2026
Beiersdorf Q3 Sales Dip as NIVEA Brand Slumps, Guidance Stays Steady
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